Branson: Behind The Mask

Faber & Faber Have the triumphs of Richard Branson. one of thew worlds most popular and most publicity-seeking businessman. turned to dust over the last decade The image remains pristine: a charismatic high-school dropout turned billionaire. whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world But is this story still credible Over the last decade. has Branson. matched the expectations perpetuated by Virgins relentless publicity machine Or have we all been seduced by a brilliant showman In his most explosive book to date. Tom Bower. bestselling biographer of Simon Cowell. Bernie Ecclestone. Conrad Black and Robert Maxwell. dares to explore the reality . of the Branson empire In doing so. he unravels the...