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In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands. It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. This follow-up adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
ISBN | 9781576876404 |
Categories | Business and Economics, New Arrivals, Non-Fiction, Non-Fiction: Personal Development |
Author(s) | Sheehan, Brian |
Publisher | Powerhouse Books |
Weight | 0.82 kg |