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Want to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business - marketing, customer service, finances, products, people - then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to: * Put energy into profitable areas and trim dead weight * Raise prices by selling value instead of things * Access new markets by adapting products or services * Hire the right team players * Turn customers into brand ambassadors * Find your own niche and avoid imitating When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.
ISBN | 9780814438800 |
Categories | Business and Economics, New Arrivals, Non-Fiction, Non-Fiction: Personal Development |
Author(s) | AMACOM |
Publisher | Susan Solovic |
Weight | 0.499 kg |